Privacy Policy

At Thread & Fern, we care about your privacy and want you to feel confident about how we use your personal information.

This Privacy Policy explains what information we collect, why we collect it, how we use it and the choices you have.

1. Who We Are

This website is operated by Fern House Brands, trading as Thread & Fern.

Address: Equity House, Boar Lane, Leeds, LS1 5EN, United Kingdom
Email: customer.services@threadandfern.co.uk

For the purposes of data protection law, Fern House Brands is responsible for your personal information.

2. What Information We Collect

Depending on how you interact with us, we may collect:

Information you provide to us

This may include:

  • Your name

  • Billing and delivery address

  • Email address

  • Telephone number

  • Payment and transaction information

  • Information you provide when contacting customer services

  • Information you provide when signing up to our marketing communications

  • Any other information you choose to provide to us

Information collected automatically

When you visit our website, certain information may be collected automatically, including:

  • IP address

  • Browser and device information

  • Pages you visit and how you use our website

  • Referring websites or sources

  • Approximate location information

  • Information collected through cookies and similar technologies

3. How We Use Your Information

We use your information for purposes including:

  • Processing and delivering your orders

  • Taking payments and providing order confirmations

  • Providing customer support

  • Processing returns, refunds and exchanges

  • Communicating with you about your orders

  • Improving our website, products and services

  • Understanding how customers use our website

  • Preventing fraud and protecting the security of our website

  • Sending marketing communications where you have given permission or where we are otherwise legally permitted to do so

  • Complying with our legal and regulatory obligations

We only use your personal information where we have a lawful basis to do so.

4. Our Lawful Bases

Depending on what we are doing with your information, we may rely on different lawful bases under UK data protection law.

These may include:

Contract: We need to use certain information to process and fulfil your order.

Legal obligation: We may need to keep or use certain information to comply with legal requirements, such as accounting and tax obligations.

Legitimate interests: We may use information where it is necessary for our legitimate business interests, provided those interests do not override your rights and freedoms.

Consent: Where required, we will ask for your consent before using your information for certain purposes, such as particular marketing or non-essential cookies.

5. Marketing

If you choose to sign up to receive marketing communications from us, we may send you information about Thread & Fern, including new products, offers, inspiration and updates.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or by contacting us at:

customer.services@threadandfern.co.uk

Unsubscribing from marketing communications will not stop essential communications relating to an order you have placed.

6. Cookies

Our website uses cookies and similar technologies to help it function, understand how visitors use it and, where applicable, support marketing and advertising.

Some cookies are necessary for the website to operate and cannot be switched off through our cookie settings.

As required by law, we will ask for your consent before using non-essential cookies.

You can control or remove cookies through your browser settings and, where available, our cookie preferences.

7. Who We Share Your Information With

We may share your personal information with trusted third parties where necessary to operate Thread & Fern and provide our services.

These may include:

  • Shopify, which provides our online store and ecommerce infrastructure

  • Payment providers that process payments

  • Delivery and courier providers

  • Email and marketing service providers

  • Website analytics and advertising providers

  • Professional advisers, such as accountants or legal advisers

  • Government, regulatory or law enforcement bodies where we are legally required to do so

We only share information where there is a legitimate reason to do so and take appropriate steps to protect your information.

8. International Data Transfers

Some of the companies we use to operate our website and services may process personal information outside the UK.

Where personal information is transferred internationally, we will take appropriate steps to ensure that it receives an appropriate level of protection in accordance with applicable data protection law.

9. How Long We Keep Your Information

We keep personal information only for as long as we reasonably need it for the purposes described in this policy.

The length of time we keep information depends on what it is and why we need it.

For example, we may need to retain order and transaction information for longer periods to meet accounting, tax and legal requirements.

When information is no longer required, we will securely delete it or anonymise it where appropriate.

10. Keeping Your Information Secure

We take reasonable technical and organisational measures to protect your personal information against accidental loss, misuse, unauthorised access, alteration or disclosure.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

11. Your Rights

Depending on the circumstances, you have rights under UK data protection law, including the right to:

  • Ask for a copy of the personal information we hold about you

  • Ask us to correct inaccurate or incomplete information

  • Ask us to delete your personal information in certain circumstances

  • Ask us to restrict how we use your information in certain circumstances

  • Object to certain uses of your information

  • Ask for your information to be provided to you in a portable format in certain circumstances

  • Withdraw consent where we rely on consent to process your information

These rights are subject to certain legal exceptions and may not apply in every situation.

To exercise your rights, contact us at:

customer.services@threadandfern.co.uk

We may need to ask you for information to verify your identity before fulfilling certain requests.

12. Children's Privacy

Our website is not specifically directed at children and we do not knowingly collect personal information from children for marketing purposes.

If you believe that a child has provided us with personal information without appropriate consent, please contact us.

13. Third-Party Websites

Our website may contain links to other websites, including social media platforms and third-party services.

This Privacy Policy only applies to Thread & Fern. We are not responsible for the privacy practices of third-party websites, so we recommend checking their privacy policies before providing them with personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, technology or legal requirements.

The latest version will always be available on this page.

We recommend checking this page occasionally to see if anything has changed.

15. Contact Us

If you have any questions about this Privacy Policy or how we use your information, please contact us:

Fern House Brands trading as Thread & Fern
Equity House, Boar Lane
Leeds, LS1 5EN
United Kingdom

Email: customer.services@threadandfern.co.uk

16. Complaints

If you have concerns about how we use your personal information, please contact us first and we'll do our best to resolve the issue.

You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO).

You can find information about making a complaint on the ICO's website.

Last updated: August 2026